We focus on early-stage investments in Pre-Seed, Seed, and Series A rounds. Our strategy is designed to create breakout potential at the earliest stages and then anchor the portfolio with high-quality Series A assets.
Frequently asked questions
What is Roo Capital’s core investment thesis?
Roo Capital’s core thesis is to invest in highly scalable software businesses within specific, targeted sectors: Healthcare Tech, SaaS + AI, and Cybersecurity. We target early-stage companies (Pre-Seed, Seed, and Series A) that are building category-defining software and exhibit strong unit economics.
What is the Impact Model and how does it differentiate Roo Capital from traditional VCs?
The Impact Model is Roo Capital’s differentiated value creation framework, built on three pillars: Capital + Talent + Growth. Unlike legacy VCs who offer high-volume capital and ad-hoc advice , Roo provides hands-on, sustained support including an in-house executive search team for talent placement and an operational growth team for strategic guidance (GTM, pricing, FP&A).
How does the Talent pillar work? Do you just offer advice?
No, the Talent pillar is anchored by Roo Search, our in-house executive search firm. This dedicated team is aligned to portfolio success and actively places critical executive and functional leaders (like CFOs, VPs of Sales, and CTOs) directly into our portfolio companies.
What kind of operational support does "Roo Growth" provide?
The Roo Growth team, led by operators with firsthand experience , provides hands-on strategic guidance and consulting. Services include: optimizing Go-To-Market (GTM) strategies (e.g., comp plan design, territory sizing) , enhancing product roadmaps , and delivering value-add financial operations (e.g., cohort analysis, value-based pricing, and LTV/CAC modeling).
How can I learn more about the team or pitch my company?
Learn more about our impact model and how Roo provides a strategic edge for ambitious early-stage founders. We evaluate every company using our disciplined 6P Scorecard (People, Pain, Product, Passion, Possibility, and Priorities) to ensure alignment between vision, execution, and market opportunity. If your company fits within our areas of interest, we invite you to complete our contact form to begin the conversation.
