Three pillars. One coordinated advantage.

Our differentiated model combines capital, talent, and growth to support founders across every dimension of company building and rapidly accelerate outcomes.

Three Pillars

Capital, Talent, and Growth. Expertly crafted to provide our founders an edge at every stage of company building.

Roo Capital

Roo Capital leads Pre-Seed, Seed, and Series A rounds in companies in North America building in Applied AI, Vertical Software, Healthcare, and Cybersecurity. We write flexible checks, lead with high conviction, and partner for the long run.

$999M

AUM

Programs

Flexible round structuring

We prefer to lead or co-lead and typically target 10-15% ownership.

Board engagement

We take board seats and engage like operators and real thought partners

Follow-on discipline

We reserve 30% of our fund for follow-ons investments.

Roo Talent

Roo Search is a 25-person executive search firm that helps our founders access and recruit exceptional talent. Our search team has helped our portfolio companies hire backend engineers, account executives, CROs, CMOs, and independent board members at every stage of company building.

99,999+

Vetted candidates

999+

Placements / year

Programs

Leadership search

CEO, CRO, CFO, CTO, CPO placements, led by senior search partners embedded on the founder's timeline.

GTM bench

VP Sales, VP Marketing, and sales engineer pipeline pre-qualified for portfolio ramps.

Board construction

Independent directors and advisors drawn from a curated operator network.

Roo Growth

Roo Growth is our commercial acceleration engine. An expertly-curated group of former CROs, growth leaders, and BD executives, coupled with a commercial partner network that our portfolio can tap on demand. Named relationships, scheduled engagements, accountable outcomes.

Programs

Pricing and channel strategy

Structured pricing architecture and channel strategy for pre-revenue and early-ARR companies.

Institutionalizing sales teams

We've sat in the operator seat and built sales teams from 0 to 1. We're experts in helping you stand up and institutionalize an enduring sales org.

Commercial Introductions

Named BD relationships and enterprise partnerships across Roo's network, available to every portfolio company from day one.

"Roo has been an incredible partner in helping us attract top-tier talent, while also guiding us through strategy and growth. Their support spans recruiting, strategic insights, and operational scaling. As a first-time founder, having someone who sat in my seat as an operator has been invaluable, and Roo's ability to bring perspective and make a meaningful impact is what truly differentiates them from the pack."

Parker Swift

Steer, Founder & CEO

Parker Swift

Steer, Founder & CEO