Capital
Led $25M Series A
Brought in strategic co-investors
Secured financing for tuck-in acquisition
Unleashing Steer's Potential
Steer helps auto repair shops grow revenue through customer communication, scheduling, and marketing software. Its platform powers thousands of repair locations nationwide.
Founded
2023
Headquarters
Boston
Stage
Series A
Sector
Vertical AI
Why we invested
Durable market, distribution advantage, and founder-market fit
- 01Durable Market
Auto repair is a large, fragmented market driven by aging vehicles and recurring service demand. Shops need modern tools to attract customers, improve retention, and grow revenue.
- 02Distribution Advantage
Strategic partnerships unlocked access to thousands of repair locations, creating a scalable growth channel and data moat that competitors would struggle to replicate.
- 03Founder-Market Fit
Parker spent nearly two decades in the space, building industry relationships that led to key partnerships. His vision and execution gave us confidence Steer could become the category leader.
“When Roo invested, we were doing single M digit in revenue. Twenty four months later we've 4x'd. That doesn't happen without a partner who actually shows up – on hiring, on acquisitions, on strategy. Roo has been hands-on in the best possible way, every single step.”
Parker Swift
Steer, Founder & CEO
Advantage
What Roo delivered
Search
5+ Senior placements
Recruited key GTM leaders
Added advisory from public company executives
Growth
Orchestrated synergistic tuck-in acquisition
Delivered insights from cohort analysis
Financial and unit economics modeling
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